Surface Plasmon Resonance Sensors Term Paper Example | Topics and Well Written Essays - 2500 words

Surface Plasmon Resonance Sensors - Term Paper Example The metals utilized are for the most part gold and silver. At the point when the surface plasmons slam into light vitality, a sort of reverberation happens named; surface Plasmon polarization. The reverberation keeps swaying along the outside of the metal rotting slowly through loss of vitality to the assimilation into the metal and radiation to the media interface for example air or water or other surface (Bozhevolnyi, 2008). The reverberation of the surface Plasmon is then used to screen the reflected light vitality from a crystal coupler according to the point of rate. This strategy can be applied to take care of genuine issues like perception of nanometer varieties in thickness, thickness and atomic adsorption. Gadgets are being advanced each day in use of this strategy. The surface Plasmon reverberation sensors (SPRS) help identify synthetic compounds, atoms, tissues like proteins, metals among different materials. This innovation has been marketed henceforth it is utilized in a wide number of fields for example mass decimation weapons, medication, security conventions, drug store, creation plants, administration conveyance like water for private use, optic correspondences, etc (Thirstrup, 2004). New and Useful Applications of Surface Plasmon Resonance Sensors The applications could be characterized into four unmistakable gatherings: 1. Optical sensors 2. Biosensors 3. Concoction sensor Optical Sensors The most persuasive utilization of this innovation was in the fiber optic. In this sort of sensors, information is changed over into light vitality and interfaced with a dielectric metal. The high refractive list of the metal takes into consideration absolute interior refraction consequently the light vitality is interminably refracted along the link with least loss of vitality. This energizes the surface Plasmons accordingly making a surface reverberation wave. The fiber optic link is planned with a center metal in the inside, a bimetallic encompass to the internal metal, a defensive layer of metal forestalling the impact of outside waves to the wave in travel and encasings all around each layer. At the point when a light is shot on a crystal at an edge more prominent than the basic edge of the media, all out inside reflection happens. The wave framed in the media could be controlled using a material with a higher di-electric steady. This could be controlled to coordinate the surface Plasmon reverberation. It thus makes a wave that movements along the outside of the metal at extremely high speeds. The vitality shaped through change of light vitality to electronic vitality can be controlled to accomplish ideal sensor esteems for example expanding the two primary boundaries: affectability and sign to-commotion proportion. The sensor can be improved by utilizing a dielectric media with a high refractive file. Be that as it may, the materials utilized are constrained to costs in this way a parity should be kept up between the two (Wang, 2 002). Figure 1: crystal test of the surface Plasmon wave Biosensors These are gadgets used to break down the identification of analytes that join physiochemical locator segment with natural segments for example tissues, particles, liquids, etc. This innovation exploits the utilization of surface Plasmon reverberation sensors at the atomic level. This is in fact used to recognize different kinds of atoms dependent fair and square of energy instigated by a photon of light occurrence on the particles of the article in test. The biosensors are utilized to perform rather troublesome tests for example testing the Ph of the cerebrum, the Ph of the eye, the Ph under the skin, etc. The

BRIC Relevance And Vision In New World Order

BRIC Relevance And Vision In New World Order 19. The 21st century is the era of BRIC countries (Brazil, Russia, India China) similar to the twentieth century of America. Anyway one ought not overlook that there was a time of downturn during the early piece of twentieth century. According to the investigations did by the specialists, there wont be persistent development consistently with no disturbance. Actually, the financial specialist were astonished by the event of occasions in 2008-09. Notwithstanding, they were not shocked that something like this has occurred, as it is a cycle that rehashes at some point or another on the planet economy. However, the reality remains that in light of the fact that there was a financial emergency in 2008, the pertinence of BRICs doesn't end. Truth be told it has gotten increasingly applicable as the developing economies of BRIC are presently driving the world economy. [7] The condition of the world economy in the coming decade will be to a great extent directed by the unforeseen develop ment in the BRIC nations Brazil, Russia, India and China. As all are with enormous populace, hungry for development, they are as of now impacting the worldwide trade and they can possibly reclassify and impact it much further. The BRIC nations have enormous, youthful populaces base to additionally misuse this development potential. The developing significance and impact of BRIC economies is to a great extent because of quickly developing business sector due enormous working class populace which offers worthwhile markets for the world enterprises. 20. The very truth that BRIC economies have demonstrated steady monetary development in the course of the most recent decade and their expanding job in the financial exercises on the planet, Goldman Sachs who originally presented the term has now gotten progressively certain on the pertinence of BRIC. German economy has just been taken over by China in 2008, and Japan in 2010. According to assessments of Goldman Sachs, Chinese economy will overwhelm US by 2035. According to reports, India is among the initial 10 of the 30 quickest developing zones on the planet, in this manner it is probably going to impact world economy in a significant manner and quicker than anticipated by the experts.â [8]â 21. The pioneers of BRIC countries have picked up impact in the course of the most recent decade as their economies have enrolled quicker development than those of created nations. The BRIC nations alongside the other rising economies from the creating scene have begun assuming significant job in the dynamic at different discussion of exchange, banking and environmental change. The pertinence of the BRIC economies in the current world request can be measured from the accompanying realities :- (a) The BRIC economies is more than 22 % of the world economy. (b) The genuine financial development of China have reliably found the middle value of at 9.75 percent since 1999, 7 percent if there should arise an occurrence of India and Russia, and 3.3 percent for Brazil. The worldwide budgetary emergency of 2008 saw constriction of Russian and Brazil economy in 2009. Anyway India and China keep on staying on a development way, in this manner driving the recuperation of world economy. (c) according to the specialists, the BRIC economies are relied upon to enroll further development in the coming years, in this way drawing in businesses and FDI. (d) Brazil, being a ruling player in agrarian and mining part, will be a significant player on the planet advertise in the wake of misusing its oil holds. After a time of quick for most recent five years, however, its economy has gone into downturn in mid 2009 yet has resuscitated unequivocally and enlisted a sound development of 9 % in 2010. (e) Russia, being one of the universes significant oil and gas maker, has been influenced by the financial stoppage of 2008, despite the monetary lull its economy has enrolled a solid development of around 4 % in 2010 which is to a great extent helped by recuperation in oil costs. (f) Indian economy is rising emphatically and is probably going to develop at the pace of 8 %. The administration and buyer spending is probably going to additionally support the development. (g) The BRIC countries are attempting to manufacture agreement on decreasing the reliance on U.S. dollar as a worldwide save cash, the choices of bin of monetary standards or an arrangement of drawing rates has been recommended by the discussion. (h) The BRIC countries have expanded their impact at different discussion of exchange and banking and are directing terms at these universal gatherings, along these lines guaranteeing that their advantages are tended to. (j) India and Brazil, both being considered as solid contender for lasting seat in United Nations Security Council, anyway an absence of accord among the countries in UN on the issue of UNSC changes has since a long time ago slowed down the change procedure. (k) The BRIC economies have built up a typical situation on worldwide atmosphere dealings, anyway there are contrasts among them on the issues of carbon impressions. Russia, has just sanctioned the Kyoto convention in year 2004. Anyway creating nations like India and Brazil are not consenting to lawfully restricting focuses of outflows being authorized from 2013. (l) Chinese economy has just overwhelmed Germany and Japan in 2008 and 2010 separately and is probably going to surpass US economy by 2035. (m) according to specialists, India will accomplish its most elevated monetary development rate in next hardly any years which will be higher than that of China and will overwhelm Japanese economy by 2030. (n) according to monetary specialists, the monetary forms of BRIC nations will acknowledge upto 300% in next three to four decades, along these lines prone to be the most loved goal for interest in future this will give further lift to BRIC economies in coming future. (o) In next three to four decades, the BRIC economies, taken together will surpass the economies of United States and the created economies of Europe. (p) In BRIC nations, a populace of around 200 million with wages above $ 15,000 is probably going to get included the world economy, offering lift to the worldwide monetary development. This is equivalent to the populaces of UK, Germany and France taken together. (q) The BRIC nations together speaks to practically 42% of the universes populace; This offers a rewarding business sector of about 2.7 billion individuals to the world ventures, accordingly making them a most loved goal for speculation. These market likewise speaks to gigantic future buying power, which is yet to be tapped. (r) Reduced dependence on outside obligation. The predictable development rate enlisted by BRIC economies in the course of the most recent couple of years has helped them reimburse advances taken during the time of past monetary emergency, anyway with the expanding FDI in these nations, the dependence on outside obligation is getting decreased. (s) Riding the crazy ride. The BRIC economies have enlisted reliable monetary development rate in any event, during the financial emergency of 2008, anyway specialists wonder that to what extent these economies can enlist positive development rate without a plunge and why these economies have not been influenced by the log jam. The overall lull in financial exercises couldn't significantly affect interests in these nations. The explanation recognized by the specialists is that as these are developing markets with solid financial status and buying power, in this manner they have become the top picks FDI goals, boosting their monetary development rates and expanding financial exercises in these nations. 22. According to contemplates did by Goldman Sachs which predicts that India and China, separately, will stay major worldwide player for extensive time as providers of administrations and made products, while Brazil and Russia would rise and built up themselves as significant providers of crude materials. In this way the BRIC economies are supplementing each other with Brazil and Russia together shaping the common product providers to Indian and Chinese businesses. The monetary investigators at Goldman Sach discharged a subsequent report which is further to its underlying report of 2004 on BRIC. According to this report,â [9]â the number of individuals in BRIC nations with a salary of $3,000 or more will get multiplied inside next three years and arrive at a figure of 800 million by 2020. This ascent in individuals with a salary of $ 3000 or more speaks to a monstrous increment in the working class in these nations. This ascent speak to additionally ascend popular of wares which wo n't be limited to just fundamental wares yet in addition affect the interest of costly products. The investigators further predicts that somewhere in the range of 2007 and 2020, per capita GDP in Indias will fourfold as far as US$. It further predicts that the Indian economy will overwhelm US economy by 2050 and BRIC countries as a coalition will surpass economies of G7 countries taken together by 2032. Vision 25. India and China both are driving the world economy, in this way helping in recuperation of world economies from the impacts of the financial emergency and being close neighbors, have become significant exchanging accomplices. The BRIC countries have abused the worldwide financial emergency, as a way to improve their monetary connections and co-activity with the more unfortunate creating nations. The BRICs have impressively expanded their monetary nearness in the African nations just as allowed advances to African nations. India has given credits of more than $200 million simultaneously China has contributed around $4000 million as remote direct speculation. Russia and Brazil has contributed more than $3000 and $4000 million in Africa. Through gigantic monetary help, the BRICs are giving helper to these nations, yet additionally demonstrating their ability to give budgetary assistance to the creating scene. This has helped in improving exchange attaches and gaining admittance to t he business sectors of the less fortunate economies which are probably going to develop all the more emphatically in coming future. 26. The globalization and consistently developing interest for vitality and other crude material, alongside the pattern of redistributing invigorated the BRICs monetary development. India ruling in administration re-appropriating area, named as back office of the world. Brazil and Russia have huge vitality and mineral assets, and China has developed as universes fabricating plant, being named as shop floor of the world by specialists. Indian economy is directly

All Around the World Women Writers from Every Continent

All Around the World Women Writers from Every Continent This post is part of our International Womens Day celebration. See all the posts here. Whenever I get the bright idea to write lists of my favorite women writers, I quickly remember that it’s much more complicated than “I love Toni Morrison!” Who, to be clear, I dearly love, but she is one of the women writers who did not make my list. This list of women writers from all seven continents* was inspired by International Womens Day, but really came to life when I realized I was sorely deficient on reading books by Australian authors. (The * is for Antarctica. After some fun fact-checking and Wiki-history lessons, I realized that no one is currently from Antarctica, as in born and raisedâ€"they just visit, and write, and do science experiments. And freeze.) So my list comes to this: women writers from all seven continents whose books (mostly fiction, nonfiction and young adult) Ive read, and loved, and look forward to reading. Once I got to this down on paper I discovered I really like books of short stories/vignettes/tales from different points of view, so I’ve already learned something about my reading preferences.   North America When I think of lyrical I think Sandra Cisneros  and remember what it felt like as a young woman to read this extraordinary writer for the first time: it was like reading in a language I didn’t know that I knew. Her poetry is humanely sublime, and her stories make you feel like a character in her book.   For a taste of her fiction, try The House on Mango Street, vignettes of a young girl growing up in the urban side of Chicago. For the poetry, Loose Women and My Wicked, Wicked Ways bring out the Beyonce and electrify you. Cisneros released a new book in 2015, A House of My Own: Stories from My Life, that is currently waiting patiently on my TBR. Backlist: Mariah K. Young, Mashaallah and Other Stories. I admit a huge bias here: Young is the winner of the very first James D. Houston award “for fiction that captures an engagement with life and literary exploration of California and the West,” two of my favorite places to read about. (California love 4eva!)  Plus, I really love the way the word/title, Masha’allah, just rolls off my tongue, and its deeper meaning. (An Arabic phrase you use to express  joy, respect.) The short stories in Mashaallah revolve around undocumented immigrants and hustlers in Oaklandâ€"regular people just trying to scrape together a living, making it one day at a time. Its just so real life and well written, and I wait anxiously for more from Young. For more suggestions, check these lists of 100+ Contemporary American Women Fiction Writers,  7 Female Canadian Authors You Need to Read,  14 Aboriginal Women Writers to Read This Summer,  and Book Rioters  Lists of Our Favorite American Authors. South America Isabel Allende is my ultimate favorite in this category, someone whose books I pick up and read, and read, and read again.  Laura Esquivel (Like Water for Chocolate) comes in a very close second. But there are way too many countries and writers in South America to stop here, and most of you will likely know Allende Esquivel, so instead, try these two: Valeria Luiselli, born in Mexico, raised in South America and now living in Harlem, says wistfully, I would love to be considered a South-African-Indian-Mexican-American writer. A statement that’s also a clue to her writing style, which blurs through the regular categories: she’s described La historia de mis dientes (The Story of My Teeth   translated by  Christina MacSweeney)  as a “collective novel-essay.” Told from the POV of a self-described auctioneer relating the story of his life, Gustavo “Highway” Sánchez, his  chapters are titled/labeled to note when the story he tells veers off from what really happened. Such as “The Circulars,” “The Allegorics,” and “The Chronologic.” I love stories that you can read in order, out of order, one at a time or all together, and The Story of My Teeth hits the spot. Luiselli wrote it at an art space located on the property of a factory in Mexico City; it’s written for and with the assistance of the employees, so the b ook turns into a real collaboration of stories to make one long, not totally reliably narrated, bittersweet novel. It’s sublime. Also check out Luiselli’s first novel,  Los ingrávidos (Faces in the Crowd, also translated by MacSweeney),  where the protagonist works at a publishing house specializing in literary translationâ€"and makes up a famous translator in order to get her obscure poet’s work to sell more copies. As you do. Backlist: If you like Julio Cortázar, you’ll love fellow Argentinian Samanta Schweblin. She’s award-winning, translated into more than a dozen languages, and her stories are just weirdly awesome. Case in point: just when you think you’re reading a regular old story about divorced parents trying to deal with their young daughter, Schweblin inserts a twist. Little Sara, sweet young Catholic schoolgirl, eats birds. Not like, I’m gonna eat a chicken burrito. Nope. She sees live birds, in cages, and devours them, whole and still tweeting. Ew! And wow. You can check out a preview of the story Pájaros en la boca (Birds in the Mouth    translated by Joel Streicker)  from the book of the same name, here. Africa If you’re reading this on Book Riot, then you probably know of Chimamanda Ngozi Adichie, a bookish household name.  Her novel Americanah  describes in flashback and forward Ifemelu’s journey from Nigeria to the U.S. and back. A writer herself, Ifemelu shares in lol detail her observances of the peculiarities of Africans and African Americans and their interactions, customs and airs. Americanah is a page turner, a critique of culture clashes and a modern day trans-continental love story. But then there is We Need New Names  by NoViolet Bulawayo, whose stream-of conscious prose is like a punch in the gut after  the smooth flow of Adichie, and for good reason. We Need New Names is narrated by Darling, a young girl in a shantytown in Zimbabwe, who watched as her community was bulldozed, the men (and teachers) all leaving for better jobs and lives in South Africa, the women staying at home under tin-plated-roofs to scrape for food and watch the children, all in the name of revolution. Darling and her friendsâ€"including Bastard, Godknows, and 11 year old, pregnant by her grandfather Chipoâ€"spend their days stealing fruit from the neighborhoods with mansions, avoiding all adults, and preening for the cameras when the well-intentioned folks from NGO come to snap pictures of native Africans living in the bush for the folks back in the states. Darling doesn’t give a shit about anything except eventually making it to America to join her aunt, and living a better life. So h er words and the writing is blunt, to the point, and bleak. The children congregating, having adventures and trying to survive on their own gives a Lost Boys/Peter Pan feel. But these children do grow up, and must figure out what to do with their fractured lives. Backlist: Round out your African novels with Ghana Must Go  by Taiye Selasi. Explore Ghana, London and New York through the stories of the Sai family, whose patriarch, Kweku Saiâ€"world renowned for his surgeon skills, not as well loved by his own familyâ€" has just died. The family comes together to mourn, and everyone has stories, secrets and love to share. Described as “a portrait of a modern family” Ghana Must Go will leave you in tears. For further reading, check out our own Swapna’s African Reading List, including writers of all genders, Valerie’s What To Read if You Loved Americanah,  7 Great Novels by African Women Writers, and A New Generation of African Women Writers Make New Waves. Asia You might recall Arundhati Roy, Indian author who is best known for her novel The God of Small Things.  I loved that bookâ€"and not just because it’s about twins. It’s about the the small things that make you go crazy and affect your life in ways you never expected; about the rules we create to decide “who can be loved, and how much; it’s about a multi-generational family torn apart and coming back together. But my heart belongs to Nayomi Munaweera, whose debut novel, Island of A Thousand Mirrors,  a passionate tale of two families living through Sri Lankas civil war, won me over with its lush, vibrant wartime story, told through the trials of a Romeo-and-Juliet couple whose families hail from opposing sides of of the war. It is just breathtaking and heartbreaking and makes me think of cool, dark rooms and people escaping from hot, sultry summers. Bonus, you get to learn a bit about the civil war, through characters you really care about. Munaweera’s second novel, What Lies Between Us, takes advantage of her Sri Lankan roots and current San Francisco residence, and explores the story of a young woman who grew up happy and carefree in Sri Lanka, until tragedy strikes and turns her world upside down. In the aftermath,  Ganga and her mother are ostracized in Sri Lanka, and seek comfort and a new home in the U.S. It’s about trauma, family, faith and the ties that bind us to people, and home. Backlist: Bangladeshi Tahmima Anam’s stunning debut novel (the first in a proposed series) is about the rise of Islamic radicalism in Bangladesh. The Golden Age  follows Rehana Haque, a widow, mother and student who is suddenly caught up in the Bangladesh war for independence in 1971. Rehana lost her children for a time when they were young (first line of the story: Dear Husband, I lost our children today) and she was a new widow, unable to take care of them; so when her son joins the guerilla fighting, Rehana too is caught up in the resistance, hiding guns and supplies at home, taking care of injured fighters, and trying to protect her family and keep them together. Sequel The Good Muslim  was published in 2011 and I’m still waiting for number three to drop…. For further reading, see “There aren’t a lot of you out there”: What? Let’s fix our female Asian-American writer blind spot now and for a contemporary list featuring male and female authors, 32 Essential Asian-American Writers You Need To Be Reading. Australia Here’s where I started checking my bookshelves and college reading lists and came to a full stop as I realized I just do not know about Australian writers! But luckily the Book Riot Bat Channel is always on hand in case of emergency, so I got some excellent recommendations from “a very readerly Australian,” Keryn Stewart. So, a personal thanks to Keryn from me, and a groan from my TBR list, which is now just totally out of control. I seem to be on a theme of short stories that can be read together or singly, and the book that immediately captured my attention and made me want it right now is Six Bedrooms  by Tegan Bennett Daylight, which is on the 2016 Stella Prize shortlist. Described as “a mesmerising collection of moments from adolescence through adulthood,” these ten stories are all about falling in love, losing your virginity, your first home away from home, dealing with cancerâ€"what it means to be a coming of age, with a nice Australian backdrop. The fact that it sounds like or could be a YA-ish collection just made me want it all the more. To get a glimpse of the history of Australia through its citizens, Keryn suggested an historical fiction from Kate Grenville: The Secret River. Part of a trilogy about early Australia (along with The Lieutenant and Sarah Thornhill) The Secret River is set in the nineteenth century on the Australian frontier just outside of Sydney. In England, William Thornhill steals a load of timber and as punishment for the crime is sent to New South Wales, like many other convicts at the time. After a time he’s pardoned, gets himself some prime riverfront land and starts to dream bigâ€"until he realizes the land is already owned by original inhabitants of Australia. WHAT WILL HE DO?? (To my U.S. history-steeped mind, boy does this sound familiar.)  Keryn notes that the book is “outstanding and one of the best explorations of colonial Australia I think youll ever read. But is also a beautifully written page-turner. If you are just going to read one Australian book, Id put this high on the list .” My Backlist: Am I Black Enough for You?  by Anita Heiss. Because this could  be my anthem. I’m dying to read the Australian/Aboriginal woman’s memoir on stuff like the color of your skin as identity, stereotypical notions regarding race/ethnicity, and mostly, how Heiss coped with it all. Keeping up with Keryn’s Backlist: Charlotte Woods new novel The Natural Way of Things,  highly lauded young novelist Tara June Winch’s Tara June Winch’s Swallow the Air,  Sally Morgan’s autobiographical work My Place, a classic about rediscovering her heritage through the lives of her mother and grandmother. In YA, Melina Marchettas Looking for Alibrandi  is “one of the defining books of my adolescence,” and in scifi/fantasy, Margo Lanagan’s “beautiful and dark and slightly twisted” Sea Hearts  aka The Brides of Rollrock Island, a novel about selkies. And for more excellent recommendations, try the Australian Women Writers Challenge,  then check out the winners of The Stella Prize, “a major literary award celebrating Australian women’s writing, and championing diversity and cultural change.” Antarctica So again, no one truly lives in Antarctica, or claims it as a homeland. It is a place of exploration, scientific experiments and research, and artists retreats. The Antarctic Artists Writers Program “provides opportunities for scholars in the humanities (painting, photography, writing, history, and other liberal arts) to work in Antarctica and the Southern Ocean.” Which sounds pretty cool to me. Except the cold. I’m from California, I don’t do cold well.   But that means there is a good chunk of writing from/about Antarctica by women. Including Chasing the Light: A Novel of Antarctica  by Jesse Blackadder, based on the quiet-as-it’s-kept true story of the first woman to set foot on Antarctica in the 1930s. After three women work their way onto a Norwegian ship, they have to keep it together long enough to beat each other to claim the “first woman here!” prize. There are vivid, dramatic accounts of whaling, the ship voyage over icy seas, and struggles with the menfolk to even get to the Southern tip of the world. Interesting note: Blackadder (real last name) is an Australian writer, who won the 2011/12 Australian Antarctic Arts Fellowship and got to travel to Antarctica, where she researched the details for her novel. I honestly can’t think of a better way to be introduced to writing about Antarctica. And I have to give an honorable mention to Kathleen Keeley’s Molly Finn and the Southern Ocean, the fourth book in the Molly Finn YA series. Molly  is a (wait for it…) MERGIRL!!! (Side note: I’m calling mermaid’s as the next YA craze, following in the esteemed line of vampires, werewolves, and zombies.) Through the Molly Finn books, Keeley strives to get young readers to understand issues like our impact on the environment, the ebb and flow of life under the sea, and how sea creatures struggle to survive in our changing ocean world. This fourth book in the series isn’t out yet, but till it comes you can catch up with Molly Finn and the Seven Seas Fountain. And for young readers, or people like me who enjoy a good picture book, The Island That Moved  is written by NSF-sponsored Meredith Hooper  and illustrated by Lucia deLeiris, and tells the story of a little island traveling over millions of years to its current resting place as the Antarctic peninsula. Learn about plate tectonics! Enjoy the awesome illustrations! Backlist: Sarah Andrews’ forensic geology mystery novel, In Cold Pursuit, about a woman who arrives in Antarctica for a masters thesis, and finds her professor dead; Jennifer Armstrong’s Jennifer Armstrong’s Shipwreck at the Bottom of the World: The Extraordinary True Story of Shackleton and the Endurance. Europe My all time favorite in this corner of the globe is A.S. Byatt, and we don’t talk about her enough anymore so she’s making my list. She writes wonderfully long family-portrait style books that feature the English countryside as a character in a way that Sex the City fans will appreciate. Start with Possession, one of my favorite books of all time, combining the story of two academics researching their way towards true love. And Byatts teeny tiny books of short stories are just art pieces, inside and out. Check one out to get a short, sweet taste of Byatts stuff. French writer Marie NDiaye is a hero of mine for publishing her first novel at 18. Essayist, playwright, and children’s novelist as well as a fiction writer, NDiaye’s Trois Femmes puissantes (Three Strong Women,  translated by John Fletcher) took the book world by storm and won France’s most prestigious book award. Moving between France and Senegal, the novel tells stories of immigrants and survival, facing and coming to terms with festering familial wounds and surviving, and resilience in the face of a world that keeps throwing crap at you. It’s also a testament to finally putting your foot down and saying no: to an abusive father, a selfish boyfriend, to anything standing in your way. Her 2013 novel All My Friends  (translated by Jordan Stump)  offers the same unflinching examination of human narcissism through relationships, and how they can disappoint when the real thing doesn’t meet our lofty expectations. You don’t want to read NDaiye if you need to feel uplifted about our interactions with others you read her to get a reality check and remember that you don’t have it so bad, after all. Backlist: British Sara Wheeler is a double entry, as the book of hers I’m most in love with is a product of the The Antarctic Artists Writers Program: Terra Incognita  recounts  this biography/travel writer’s adventures in the deep South, and almost makes me want to see it for myself. And Austrian Nobel winning playwright and novelist Elfriede Jelinek, who I’ve always wanted to read due to her reputation for writing lyrical novels (she’s got a background in music) that irritate readers with their obscenity and sarcasm. The heroine of  The Piano Teacher  (translated by  Joachim Neugroschel) is a 38 year old woman who lives with her mother, but visits peep shows at night and takes a 17 year old student as a lover, in a dark twisted fantasy relationship. Better than reality TV.   So thats my suggestions for women writers all over the world, and its by no means all inclusive. Who are your favorites? Also In This Story Stream The Women in Science We Don’t Write About Terry Tempest Williams on Women and Books Feminist-Friendly Comic Books Lauren Beukes On Writers and Their Cats Fatima Mernissi, Morocco’s Feminist Icon Sonali Dev on Why She Writes The Heroines She Writes On Worldviews and Reading Widely 50 of the Best Heroines from Middle Grade Books Between Worlds: Finding Home in Fantasy How to Raise a Well-Read Woman View all international women's day posts-->

Benefits Of Supplying Quality Customer Service - 1085 Words

Introduction The benefits of supplying quality customer service are well documented for creating value for the business. Customer service leads to profitability and brand reputation (Armistead and Clark, 1992); Quality customer service leads to higher levels of competitiveness (Chan et al. 2005); Quality customer service reduces costs and boosts profitability (Crosby, 1980); and quality customer service increases customer retention and improves brand image (Stamatis, 1996). Therefore, it is obvious that a quality understanding of customer service can add substantial value to a business. Venkatraman and Ramanujam (1986) briefly incorporate this notion with business size by adding that size and growth are typically used as a precedent for evaluating business success. Conversely, Lash (1989) challenges this by explaining that small and large, profitable and unprofitable companies offer good and bad customer service. These conflicting concepts form the basis of the investigation into, at what point does customer service strategies diverge depending on the size or growth of the business? In approaching this question, forms of business size and growth and various aspects of customer service need to be defined. It is common knowledge that there are many ways to measure the size or growth rate of a business depending on the complimenting independent variables. However, the measurement of customer service comes with more complexity. This is due to service qualit y being difficult toShow MoreRelatedQuality Management Systems Iso Standards1396 Words   |  6 PagesAssignment 2 Quality management systems ISO standards is designed to help organizations ensure that they meet the needs of customers and other stakeholders while meeting statutory and regulatory requirements related to a product. ISO 9000 series are based on eight quality management principles. The eight quality management principles are defined in ISO 9000:2005, Quality management systems – Fundamentals and vocabulary, and in ISO 9004:2009, Managing for the sustained success of an organization –Read MoreIkea-Value Chain1221 Words   |  5 Pagesdown furniture that offers environmentally friendly, state of the art designed furniture that is both affordable and attractive to its customers via their online, catalogue and worldwide distribution channels, with a logistics network that are low cost footprints with the enforces on cost efficiencies couple with technology, product design, excellence and customer satisfaction. IKEA was founded by Ingvar Kamprad in a small village in Sweden. Its Scandinavian–style home furniture offer attractive designsRead MoreEssay EMSE 6035 Case Study 1678 Words   |  3 Pagessteakhouse, might differ from one that is offered to a fast-food customer, like Papa John’s International. In order to answer the first question we must understand the following â€Å"value equation†. The value proposition of Middleby Corporation will have a significant difference in term of products offered to fast-food companies oppose to ones offered to casual dining chains where Middleby has made a strong name and market for itself supplying clients like Papa John’s International. That is related toRead MoreDHL: Service Quality1646 Words   |  7 Pagesocean freight, road and rail modes of transport. This paper is going to look at service quality and purchasing in relation to how it affects an organization. It is therefore going to help us relate these to DHL as a company, and help us look at ways through which they can be used as a guide to related companies. Question 1: How does service quality relate to the purchasing/supply chain function? Service quality is an important competitiveness determinant, and should be considered by an organizationRead MoreComputer Programmer Pierre Omidyar Established Ebay Inc.1493 Words   |  6 Pagesnumber of buyers and sellers that his site attracted and he soon had to set up a separate site devoted to auctions. By charging sellers for posting their auction items, and taking a small percentage of each sale, the company made money simply by supplying a place for buyers and sellers to meet. Business grew through word of mouth. A Feedback Forum was added to allow buyers and sellers a way to rate each other for honesty and reliability. Branching out from collectibles, the site quickly expanded intoRead MoreThe Appraisal Of Whole Foods993 Words   |  4 PagesFinancial: WFM has amassed nearly $900 million in cash cash equilivents. With liquid assets of such magnitude, WFM is in a unique position to enhance it’s growth. †¢ Physical - Food Processing/Distribution: WFM has built their brand on providing quality foods; driving this quailty is made possible by a variety of different physical product producing and distributing locations. Those include: four seafood processing and distribution facilities, a specialty coffee and tea procurement and roasting opreationRead MoreExamine the Strategic Importance of Supply Chain Management to a Manufacturing Firm. What Are the Major Types of Supply Chain Strategies Open to Such a Firm?1030 Words   |  5 Pagesthe ultimate provision of product and service packages required by end customers. It spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption (supply chain). Principles of SCM are: - Internal integration of purchasing and supply, manufacturing and physical distribution management - External integration with suppliers (and their suppliers) and customers (and their customers) 3.0 Its Strategic Importance WeRead MoreStandardization For A Format War977 Words   |  4 Pagesis a kind of battle or war among the companies to set and control the standard in a market. In other words a company set standard for its products, similerly another company of same industry also set standard, now they compete in the market for customers and long term better control the market. Example- Microsoft and Intel had won format war against Apple computer s proprietary system and later against IBM OS/2 opereting system. How standardization can lead to a format war: Standardization can beRead MoreThe Most Important Starbucks Marketing Strategy951 Words   |  4 Pagesculture and experience strategy, supplying unique experience and sharing coffee culture. Starbucks thought 90% of feelings to coffee came from smell while 10% are from taste. So, Starbucks focused on aroma of its coffee shop, making sure that costumers would be attracted by coffee aroma once they came in any shops. That’s why no smoking there and no perfume to Starbucks employees. In this case, desire for coffee would be conditioned response from aroma and be core of customers’ loyalty. All Starbucks coffeeRead MoreEssay about Dulux1720 Words   |  7 Pagesrole in marketing audit i.e. macro and micro environment (Wilson, R.M.S amp; Gilligan, C. (2005a) Micro and Macro Environment – The marketing micro environment is composed of forces stopping point to the company that affect its ability to serve customers including companionship strength and weaknesses as well as company suppliers and competitors. Macro environment comprises of larger aspects such as political, economic, social and technological which affects the micro environment.

Managing Business Strategy And Growth - 2068 Words

MANAGING BUSINESS STRATEGY AND GROWTH 1.0. Introduction Small business enterprises form special economic component of a given country. As such the strategies should be put in place to ensure their proliferation and continued generation of profit to the owners and revenues to the government. Small businesses are also source of employment for most individuals who are unlucky to be employed by the multibillion corporate and other middle level companies and organizations. Management strategies are plans that are put in place by either government or the business owners to ensure that their businesses are being driven towards growth and enhanced profitability. The strategies put in place are usually well researched and organized in steps and stages that can easily be followed to ensure the development of the small firm and their continued existence. This paper will be looking at a small business firm, analyze its intellectual capital resources and come up with recommendations and proposals that will help to boost the total growth and profitabil ity of that particular business firm. The paper will look at into the strategic intents of the business firm, document and designate the intellectual capital resources required by the business venture in order to grow. The competitive advantage position of the venture will be analyzed according to the resource based theory and give recommendations that will improve the chances of the successfulness of the identified small business firmShow MoreRelatedCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesstudying this chapter, you should be able to: 1. Explain companywide strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing planRead MoreWhat Are the Pros and Cons of Hsbc’s â€Å"Managing for Growth† Strategy?762 Words   |  4 PagesWhat are the pros and cons of HSBC’s â€Å"Managing for Growth† strategy? The HSBC managing for growth strategy is a plan that provides HSBC with a blueprint for growth and development. The key point of the strategy was to build on HSBC’s strengths and address it’s weaknesses. HSBC plans to deliver its strategy for growth by focusing on enhancing HSBC’s revenue generation culture, further developing its brand managing costs strategically , maintaining a prudent credit/market risk stance and investingRead MoreCritical Review On The Article Of Balance Scorecard Model1411 Words   |  6 Pagesarticle of Balance Scorecard model. Introduction The Balance Scorecard(BSC) model assist managers and board of directors to manage overall business by focusing into financial factors ( Profitability, cost, revenue, budgeted cost and real cost etc) as well as non-financial factors such as customer satisfaction, internal business process, innovation, learning and growth of organization. Kaplan and Norton decided to introduce concept of BSC in 1992, when they studied belief of famous British scientist, LordRead MoreMarketing Analysis : Sift Analytics Group Essay1250 Words   |  5 Pagescountry since 1999. The growth and size of the company is evident in its current numbers of customers given that it has more than 500 corporate customers in Singapore alone. Throughout the years, Sift Analytics Group Pte Ltd has remained successful and profitable because of the numerous advantages associated with its products and solutions. The company’s growth is also attributed to its ability to attract, retain, and grow its customer base. As a business to business supplier organization, SiftRead MoreManagerial Questions On Managerial Economics1736 Words   |  7 Pagesinvolved in market exchange. These include the costs of discovering market prices and the cost of writing and enforcing contracts† (Khemani R, 1993). Firms that have low TC have a better chance at preventing diseconomies of scale and increase the firm’s growth. Over the decade many opportunities have presented itself and helped drop the transaction cost drastically; firstly the development in technology has helped decrease the cost of communication over the years (Huang, Kinshuk and Chen, n.d.). WithRead MoreCase Study on LOreal Essay1636 Words   |  7 Pageson L’Oreal’s expansion in China. For example, in order to speed up the growth in the Chinese market, L’Oreal signed agreements to acquire two famous Chinese cosmetic brands, Yue-Sai and Mininurse. Moreover, according to the contracts, both the founders of Mininurse and Yue-Sai were required to never enter the cosmetics market. Were these problems that affect L’Oreal’s management on the two Chinese brands and its future growth in China? They are to be identified and analyzed in detail. ConclusionRead MoreSummary Kotler Keller1275 Words   |  6 Pagesand a set of processes for creating, communicating, and delivering value to customers and for managin g customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketers are skilled at managing demand: they seek to influence its level, timing, and composition for goods, services, eventsRead MoreCompetitive Advantage Through People, Polycentric Staffing Essay1362 Words   |  6 PagesFor competitive advantage through people, polycentric staffing was a short-term strategy to limit turnover. However, as Rudd and Lawson (2007) suggested for the long term, practices and processes that maximize the benefits in each country become necessary and focus shifts to cultural information flow to serve multiple needs. For this, leadership, culture, competencies and organization in Lenovo ought to be for significant transformations. Regular team building exercises promote a culture where differentRead MoreManager And Ceo Of Billcutterz.com1376 Words   |  6 Pagesa skilled negotiator with extensive experience in sales, marketing, and strategic planning. Utilizing his experience and success as a negotiator he launched his current business, Billcutterz.c om with the goal of reducing the amounts customers pay for a variety of services. Part of Gross’s low-cost, focused differentiation strategy was identifying and developing a service for a market niche (Gamble, Peteraf, Thompson, 2017). Prior to Billcutterz.com, consumers were mostly on their own to try to negotiateRead MoreUnilever : A Global Supplier Of Fast Moving Consumer Goods1385 Words   |  6 PagesTRESemmà © See appendix 1. Unilever’s Purpose is â€Å"to make sustainable living commonplace† and its vision is to double the business size, reduce environmental footprint and increase positive social impact. Unilever’s corporate purpose states that to succeed requires the highest standards of corporate behaviour towards our employees, consumers†¦societies and world. Unilever’s strategy is to fulfil consumers’ needs for high-quality, innovative brands that offer value for money. (Unilever company website

My Favourite Brands Free Essays

My favourite brands are: NOKIA: I am using NOKIA cell phone since last 6 years, still I don’t have any complaint about it, its battery life, reliability, and easy to use features are common in all the phones and its customer related services like once they exchange battery (CLV4) due to some technical reason, on that day itself. SONY: People say that XYZ Company provides better services after sales, but I belief in SONY because if you have SONY gadgets you don’t need services (at all in many case) or very frequently. I have SONY Walkman, Camera, Laptop but I never visited Sony service centre for the same, also â€Å"Made in Japan† tag play an important role to building a brand. We will write a custom essay sample on My Favourite Brands or any similar topic only for you Order Now DABUR: In many FMCG product categories and Ayurvedic products like Chayawanprash, toothpaste, Honey, Hair oil, I prefer DABUR products because it has quality products with more than 100 years of experiences also since my childhood i am using all these products so I have develop a strong taste for these products. REYNOLDS: I have been using REYNOLDS pen since my School days, I tried many more pen in between but in examination or any other Test which is important to me I prefer only Reynolds pen (white body blue cover Reynolds 045) that one I am still using. It provides you best quality at cheaper price with belief of Reynolds. HERO HONDA: I learnt bike with Hero Honda CD 100 SS which we have in our house 10 years ago. In those days they promoted Hero Honda as â€Å"Desh ki Dhadkan† that influenced me at that time. Hero Honda also have many products depends on the needs of the customers, Splendra is the most sold model of Hero Honda which I have now-a-days that gives you strength that it is most trusted bike in the market. How to cite My Favourite Brands, Essay examples

Ford Corporation free essay sample

The manufacturing capabilities kept on improving and in 1917 he built the Rouge plant that put the whole operation, from the raw material, to the final product, under the same roof. In 1915 Henry Ford’s son, Edsel Ford joined his father in the company. Edsel brought to the company the desire of making a product not only functional, but stylish and beautiful. Ford became entirely family owned in 1919 when Henry, his wife Clara, and Edsel bought the outstanding shares for $105,820,894 (Chapman, pp. 128) . The company would hold to this status until 1956 when the company would allow outsiders to buy shares. For many years the image of the company was the same as its leadership. Henry Ford passed the presidency to Edsel Ford in 1919. Henry Ford reassumed the leadership after the death of Edsel in 1943. After Henry Ford resigned, Henry Ford II assumed the presidency. The company inherited by Henry Ford II was not the same. Ford had fallen behind General Motor (GM) and Chrysler. Henry Ford II knew he had to regain terrain, so he contracted the Whiz Kids (a group of former US Army Air Force officers), and created a â€Å"sophisticated management system including accounting and financial controls† (Chapman, pp. 28). With the finance side in check, Ford gained increased its position, and became the number 2 car company in 1950. Ford products were not fuel efficient, and when the gas prices rose in the 70s because of the OPEC embargo, Ford lost many consumers. The company responded by closing plants and cutting jobs. After the storm, the sun came out in the late 80s with the launch of Ford Taurus and Mercury Ford was on the top of the game once again. The desire to diversify made Ford buy other brands and include it in its family such as: Jaguar, Aston Martin, Land Rover and Volvo. Bill Ford assumed the presidency of the company in 2001. It was the first time in 20 years that the head of the company was a member of the Ford family. Bill Ford drove the company through one of the worst times in history for the company: right after the extensive (and expensive) Firestone tires recall, and the terrorist attacks of September 11, 2001. Bill Ford went to ups and downs during his presidency. He saw sales improving slowly from 2001 to 2006, but the increasing competition from foreign brands such as Toyota, Nissan and Honda made him realize that he needed help taking the company to the next level. Alan Mulally became the new CEO in 2006. He was a new face in the auto industry, coming from Boeing Corporation instead from inside Ford or from another auto company. Mulally â€Å"demonstrated leadership skills Henry Ford had established many years ago. † Mulally brought to the company new energy, and a brave new plan. His most risky decision proved to pay off in the end. He decided to raise money by mortgaging almost all of Ford’s assets including the brand. His audacity put Ford as the most trustworthy American company. The money raised by Mulally helped keep Ford out of the government bailout of 2009. Ford Motor Company: The Problem(s) Ford has been a pioneer in the auto industry but it still faces a lot of problems to make it the number one in the industry. The increasing competition from other car companies to creatively and efficiently attract and retain customers made it difficult to gain the number one position. The economic crisis also made it hard to sell new vehicles. The quality of Ford vehicles have also gone down compared to what it was before. The slow reaction to change in consumer taste made Ford lag behind its main competitors. It was also late in expanding in international market and opportunities were lost to other brands. Ford Motor Company: SWOT Analysis Strengths One of Ford’s biggest strengths is its leadership. Since Henry Ford founded the company, the leadership has been proven to help the company throughout difficult times. Every leader brought to the company a new idea. Henry Ford wanted the company to produce an affordable product. His successor, Edsel showed that innovation is always necessary in this industry. Edsel wanted stylish and beautiful vehicles to carry the Ford brand. Henry Ford II with he help of the Whiz Kids developed a â€Å"sophisticated management system† what helped the company after World War II. He also â€Å"revitalized Ford with modern engineering, manufacturing, assembly, and distribution facilities in the US and 22 foreign countries† (Chapman, pp. 128). The strong and visionary leadership style of Henry Ford was shared by many other leaders of Ford. T he new generation, Bill Ford and Alan Mulally also presented the traits of a Ford leader. Bill by navigating Ford throughout harsh times, and for seeing that the company needed a change, a fresh start. He then passed the leadership of the company to Alan Mulally who proved to be exactly what the company needed. Mulally discovered that Ford lacked â€Å"global synergy,† he was surprised by the way that Ford was operating its brands. He saw that the company did not have central control, it took him a while to find out what was really happening inside the company. He also made really tough financial decisions, and reorganized the amount of brands and models offered by Ford. â€Å"With his leadership and conviction, Ford Motor Company stood apart from its competitors by standing on its two feet† (Chapman, pp. 33). Ford’s reputation is also an incredible strength for the company. Ford is seen as a family company. Henry Ford wants the employees to be able to buy cars, increased their wages, and was interested in sharing a piece of his family with others. Weaknesses Ford has proven to be slow to respond to changes in the environment and consumer tastes. They felt that they â€Å"got it,† and felt comfortable with it. Since the beginning of Ford, with a delay to offer cars in other colors than black, they experience a tardiness to respond to changes. One example was the excessive attention to SUVs and other gas inefficient cars when the gas prices spiked. When consumers were looking for alternatives to the gas drinking vehicles, Ford was fully producing SUV’s. Although SUV’s are Ford bestselling product, the fact that they were slow to make them more efficient or give costumers other styles to choose from, made Ford to lose market share to other automakers. Ford also lost terrain when they did not address earlier the ecofriendly trend. Toyota had the Prius which did not have much of a competition until recently. Currently, Ford has â€Å"12 vehicles with best in class fuel economy and 4 models with at least 40 mpg† (Chapman, pp. 137), and is developing plug-in models that use a combination of electricity and gasoline that will compete against the Chevrolet Volt. Opportunities Ford has the opportunity to expand its presence and capture market share in India and China. It aims to increase its revenues from international sales from 20 percent to 50 percent. The expanding market of the two countries allows Ford to focus on small, light and fuel efficient cars that are needed in the market. Ford has also been slow to respond to demands for small hybrid or fuel efficient cars in the United States. There is also an opportunity to increase standardization of the platforms used in world-wide production of vehicles. If this happens the cost of production would significantly lower and it would be easier to introduce new cars into new markets without building new plants. Ford can also further trim down the number of models out in the market and focus on cars they are widely known for such as light trucks and expand its model for smaller and fuel efficient cars. To target the higher end market, it should continue to build its Lincoln brand as a better alternative in the US and once established, export that brand to new markets overseas. Production from union controlled plants could also be transferred to non-union plants that can give Ford plants a competitive edge or be at par with other auto companies in compensation for workers. Ford can also consolidate more dealership to become more competitive and give them incentives to attract more customers thru financing and offering excellent customer service. Threats The auto industry is very competitive and technology driven industry. Ford has to constantly monitor its competitors to know how it will make its own decision. Companies will outbid one another in attracting new customers by giving them a lot of rebates, incentives and attractive financing. The technology for clean, fuel-efficient cars and alternate sources of fuel is also changing and without proper funding for research Ford could be left behind and lose in this expanding market. Any increase in price of raw materials could also increase production cost for Ford and make their vehicles more expensive. Demands of union workers also affect the competitiveness of Ford. They are currently paying higher compensation and benefits compared to the rest of auto industry. Changing consumer tastes also makes it difficult for Ford to quickly address and create cars that the market needs. Any decline in the US economy would also greatly affect the revenues of Ford. Most of the revenues of Ford comes from the US market and if the US economy goes into another recession it would decrease consumer spending and make it difficult to survive without government help. Ford Motor Company: Five Forces Threats of Substitute Products – High in Urban Areas, Low in Suburban Areas * With the increase of gas prices and traffic congestion consumers are now looking for alternate ways to commute between work and home. Consumers are increasingly being aware of their â€Å"carbon footprint† and are looking for clean and energy efficient alternatives to commute. In cities, the availability of public tr ansportation such as buses, subways and light rail systems gives commuters flexibility. Car-sharing options such as Zipcar are now also available in cities and have become popular. Rivalry Among Competing Firms – High * Competition in the auto industry is very high. Different companies compete aggressively in increasing their market share by giving incentives to customers. It is also important for companies to satisfy the needs and tastes of consumers. Companies also try to run an efficient supply chain to limit the cost of producing and increasing profit margins. * Threats of New Entrants – Low * The threat of new entrants in the local auto industry is low. The auto industry is very capital and labor intensive and it takes time for companies to establish their operations. The current companies have established their presence and market share but competition from potential, new and growing car companies in big markets such as China and India is inevitable. * Bargaining Power of Suppliers – Low * The auto industry sources its raw materials from global suppliers. The suppliers market is also a competitive industry. Bulk of their sales come from the auto industry and companies have established relationships to give them access to supplies and new technologies. The relationship of auto ompanies and suppliers are intertwined given that as auto companies increase production, supplier companies increase revenues. * Bargaining Power of Buyers – High * Consumers now have more choices that gives them a higher bargaining power. The economy is also improving and giving them more buying power. Unlike before where manufacturers dictate what the dealers will push to the consumers, consumers now make the demand for manufacturers to make fuel-efficient an d environment friendly cars. Consumers are also well informed and by being well informed they can ask for more incentives to dealers and car manufacturers. Ford Motor Company: Recommendations Under the leadership of Mulally Ford has significantly made changes to improve the position of the company. We recommend that Ford increase funding on research for fuel efficient cars, alternate sources of energy for smaller cars that the market demands and will create sustainability in its vehicles. Ford should also maintain or increase the quality of its vehicles by standardizing its platforms and improving its technology to detect any safety issues with its vehicles to avoid costly recalls that not only is expensive but tarnishes the image of the company. The economic crisis has made it difficult for other car companies not to be bailed out but Ford was able to maintain its independence by using its assets and enforcing better control in its finances. Ford can continue to be competitive by maintaining or lowering its operating costs. Ford has been known in its proficiency in having a tight supply chain were it can control the costs of production. Ford should be quick to adapt in changing consumer tastes. It should not be content with making products that they are known for and lose market share in new vehicles that are small, clean and fuel efficient. It should also make its current models cleaner and more fuel efficient to maintain attractiveness to consumers. Ford has great potential in new markets such as China and India. The reputation it has built as a well know car manufacturer in the US can be used to tap new customers in international market. Ford has built by its strong leaders and will continue to thrive if more reforms are made.