Managing Business Strategy And Growth - 2068 Words

MANAGING BUSINESS STRATEGY AND GROWTH 1.0. Introduction Small business enterprises form special economic component of a given country. As such the strategies should be put in place to ensure their proliferation and continued generation of profit to the owners and revenues to the government. Small businesses are also source of employment for most individuals who are unlucky to be employed by the multibillion corporate and other middle level companies and organizations. Management strategies are plans that are put in place by either government or the business owners to ensure that their businesses are being driven towards growth and enhanced profitability. The strategies put in place are usually well researched and organized in steps and stages that can easily be followed to ensure the development of the small firm and their continued existence. This paper will be looking at a small business firm, analyze its intellectual capital resources and come up with recommendations and proposals that will help to boost the total growth and profitabil ity of that particular business firm. The paper will look at into the strategic intents of the business firm, document and designate the intellectual capital resources required by the business venture in order to grow. The competitive advantage position of the venture will be analyzed according to the resource based theory and give recommendations that will improve the chances of the successfulness of the identified small business firmShow MoreRelatedCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesstudying this chapter, you should be able to: 1. Explain companywide strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. 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